....कर्म की बाती,ज्ञान का घृत हो,प्रीति के दीप जलाओ...
The negative aspects of positive things
We have been the country who have learnt..not to see bad, not to listen bad, not to do bad . The doing is all well but why one must not see & listen bad…without which he is not able to think and do right things, since there may be negative sides of so called & known positive things if not analysed with both aspects .
The CEO of Coca cola India with two of his coworkers did a remarkable thing to develop ‘ eko cool boxes’ to provide cold-fizzy cocacola in rural area of india . These boxes have been distributed in villages free of cost. The ekoolboxes work like refrigerators to cool cocacola bottals without electricity as the are cooled by using solar energy. Moreover charging of mobiles, igniting lanterns for light in night etc can also be done using these boxes.
This has enhanced the sale of their product in rural India as the have succeeded to let the cocacola enter in remote villages of India , for which these employees would have been ‘CELIBS’ in their company and must have been promoted with post & perks.
To public & general point of view this seems to be a great advancement to ease the life that people of villages too will be able to enjoy the fizzing of cocacola as seen in ads by Hero & Heroins etc. to quench his thirst in hot summer in India .
So what is the negative side of such a positive looking advancement ……????
1..Since the sale of coca cola etc is hampered by Indian companies like Amool etc by providing alternate drinks in form of cold-milk, lassi, matthaa etc in urban areas of our country, so now coca cola wishes to spread his foot in villages like this.
2...Our own people ( the workers of multinationals) are promoting Coca cola , a foreign product having no food value which dis-promote & may replace the local cold drinks …Lassi, Maththa, shervat, Thandai, & tarbooz, kharbooz etc effecting the local & our own deshi indian market in villages too….just due to greed of their own personal benefits, defying the national interest the long story of economic interests of multinationals companies is well known to all but not to big salaried multinational indian workars …”WHAT’s better than money “.
SO WHAT can be done
We , our Govt. local bodies … our village shopkeepers should accept the developmental instruments…and develop these ’eko cool boxes’ like ..on their own but decline to use the same for coca cola but for local cold drinks etc. if they want to save their own local markets and Bazar and commodity.